Reclaim Your Sense of Power

You’ve reached achievement and influence — but something no longer fits. 

On paper, you’re doing well. Internally, you're navigating questions of direction and identity: What’s next? Do I want more of this? What would it look like to choose differently?

Hi, I’m Ashley Li, a leadership and career coach. I work with established women who want to move forward with intention — and who care as much about how they work and live as what they achieve.

This coaching is for you if you:

  • Work in tech or other complex, high-pressure environments

  • Are at a career crossroads — new role, expanded scope, plateau, misalignment, quiet burnout, or an unexpected transition — and want to make clear, self-directed choices, not just the expected ones

  • Care about agency, integrity, and sustainability more than titles or status

  • Want a thought partner, not a predefined playbook — someone who helps you choose your own path and move forward with clarity and confidence

What I bring to the table:

My coaching is credentialed by the International Coaching Federation (ICF), a globally recognized standard for professional coaching.

Coaching with me is a collaborative, co-creative partnership. My approach is grounded in the belief that leadership isn’t about climbing or accumulating more — it’s about making self-directed choices under complexity. Sometimes that means stepping into greater influence. Other times, it means reshaping a role, setting clearer boundaries, or choosing a different path altogether.

I bring a combination of lived experience and professional rigor to this work. Having navigated several major career and life transitions myself — and partnered closely with clients through theirs — I offer grounded, personalized support to help you navigate uncertainty, clarify what matters, and move forward with confidence.

What happens in coaching:

This is focused work for making meaningful choices and changes. In our work together, you will:

  • Get clear on what matters most to you and what actually needs to change

  • Separate external expectations and internal assumptions from your true priorities and values

  • Build the confidence to decide and act, not just reflect

  • Take concrete steps forward with clarity and conviction

Outcomes clients often walk away with:

  • A clear, self-directed career path
    Clarity about what to do next — and why it’s the right choice for you

  • A grounded sense of confidence and ease
    Trust in your own judgment and capability, without defaulting to self doubt or external approval

  • A way forward that’s sustainable, not just impressive
    Clarity on how you want to choose, lead, and use your energy going forward — in alignment with who you are and the life you want to live

In Their Words

Working with Ashley was life-changing . From our very first session, she had a profound impact on my perspective, shaping the way I approach both my career and life. At a time when I was at a crossroads, uncertain about my direction and struggling with self-acceptance, Ashley's coaching helped me navigate a major career change and launch my own business.


One of Ashley’s greatest strengths is her ability to see the best in people—even when they can’t see it in themselves. There were times when I entered our sessions unsure of what I needed to discuss, yet she always had an uncanny ability to guide me toward the breakthroughs I didn’t even realize I needed. Her wisdom, patience, and unwavering belief in my potential helped me recognize my own resilience and step into leadership with newfound confidence.


Ashley doesn't just help you gain new perspective —she empowers you to see your own strength, to embrace who you are, and to step into the future with certainty. I am beyond grateful for her guidance, and I cannot recommend her highly enough to anyone seeking not just a career coach, but a true catalyst for personal and professional growth.

— DB, Entrepreneur

Working with Ashley has been transformational to how I think about my career. When I started working with her, I was feeling stuck and without direction. She helped me recognize the limiting beliefs and self-imposed constraints that were making me feel that way, and to break them down to allow me to approach my career with more curiosity and openness. I came away from each session with a feeling of being deeply understood, a sense of greater clarity, and the motivation to make real changes in my life.

After completing the coaching package, I feel more confident in both what I’m looking for in my career and what I can offer in terms of my own strengths. And most importantly, instead of feeling stuck until I can figure out the end goal for my career, I feel like I have the tools to make values-driven decisions now and to learn from whatever might come next.

— MB, UX Professional

I was at the lowest point of my life when I started working with Ashley, a year after my layoff, with zero confidence left and no job prospects in sight in a tough job market. From our very first session, I felt listened to, never shamed or judged, and able to be completely myself. Ashley's intentional approach, with every question and reflection, masterfully guided me on an incredible journey of self-discovery and healing. 

After just a handful of sessions, I am amazed at the progress I have made and how much my life is turning around. I have not only regained my confidence and discovered new job opportunities, but also become so much more self-aware and attuned to my inner-narratives, evolving priorities, and what truly serves me. Working with Ashley has been transformative. I am continually grateful for her support and guidance.

— TM, UX Professional